Terms of Service

1. Acceptance of Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and Broker Matrix, LLC ("Broker Matrix," "Company," "we," "us," or "our"), governing your access to and use of the Deal Animal platform, including all related websites, APIs, mobile applications, and services (collectively, the "Service").

By accessing or using the Service you agree to be bound by these Terms, our Privacy Policy, and our Information Security Policy. If you do not agree to all of these terms, you must not use the Service.

2. Description of Service

Deal Animal is a real estate brokerage customer-relationship management (CRM) platform operated by Broker Matrix. The Service provides, without limitation:

• Brokerage CRM — centralized management of contacts, leads, agents, and real estate transactions.
• Commission Processing — tools for calculating, tracking, and reporting real estate commission structures and splits.
• AI Voice Agents — automated calling, lead qualification, and customer engagement powered by artificial intelligence.
• Third-Party Integrations — connections with external platforms including, but not limited to, Keller Williams Command (KW Command), MLS data providers, Salesforce, Zoho CRM, Google Workspace, Calendly, Twilio, and other real estate technology systems.
• Analytics & Reporting — dashboards, metrics, and data-driven insights for brokerage operations.

3. User Accounts and Responsibilities

3.1 Account Registration

You must provide accurate, current, and complete information when creating an account. You are responsible for maintaining the confidentiality of your credentials and for all activities that occur under your account.

3.2 Organization Accounts

Brokerage firms and teams may create organization accounts. Organization administrators are responsible for managing member access, permissions, and ensuring that all members comply with these Terms.

3.3 Acceptable Use

You agree not to:

• Use the Service for any purpose that is unlawful or prohibited by these Terms.
• Attempt to gain unauthorized access to any portion of the Service, other accounts, or computer systems or networks connected to the Service.
• Interfere with or disrupt the integrity or performance of the Service or the data contained therein.
• Use automated scripts, bots, or scrapers to access the Service except through our published APIs and in compliance with our API usage terms.
• Resell, redistribute, or sublicense any portion of the Service without prior written consent from Broker Matrix.
• Upload, transmit, or distribute any content that is defamatory, obscene, fraudulent, or otherwise objectionable.

4. Third-Party Integrations and API Usage

4.1 Integration Authorization

The Service integrates with third-party platforms including Keller Williams Command ("KW Command"), MLS data systems, and other real estate technology providers. When you connect a third-party integration, you authorize Deal Animal to access and process data from that integration on your behalf and in accordance with the permissions you grant.

4.2 KW Command Integration

If you connect your KW Command account, you acknowledge and agree that:

• Your use of KW Command data through Deal Animal is subject to Keller Williams' own terms of service, data usage policies, and developer guidelines.
• Broker Matrix does not control and is not responsible for the availability, accuracy, or completeness of data provided by KW Command.
• You are responsible for ensuring that your use of KW Command data through the Service complies with all applicable Keller Williams policies.
• Broker Matrix will store and process KW Command data solely to provide the Service and will not sell, license, or otherwise distribute KW Command data to unauthorized third parties.

4.3 MLS Data

The Service may access and display data from Multiple Listing Services (MLS). MLS data is provided "as is" and may be subject to additional terms imposed by the originating MLS. You agree to comply with all applicable MLS rules, regulations, and data usage restrictions.

4.4 API Usage

If you access the Service through our API, you agree to abide by our published rate limits and usage guidelines. Broker Matrix reserves the right to throttle, suspend, or revoke API access for any account that exceeds rate limits or uses the API in a manner that degrades the Service for other users.

4.5 Third-Party Terms

Your use of third-party services, integrations, and data is governed by the respective third party's terms and conditions. Broker Matrix is not a party to those agreements and assumes no liability for third-party services.

5. Data Handling and Third-Party Data

5.1 Your Data

You retain ownership of all data you upload, input, or create within the Service ("Your Data"). By using the Service you grant Broker Matrix a limited, non-exclusive license to process, store, and transmit Your Data solely for the purpose of providing and improving the Service.

5.2 Third-Party Data

Data retrieved from third-party sources — including KW Command agent rosters, MLS listings, and external CRM records — is handled in accordance with the originating platform's data policies. Broker Matrix processes this data on your behalf and does not claim ownership of third-party data.

5.3 Data Accuracy

While we strive to ensure the accuracy of data within the Service, Broker Matrix does not warrant the completeness, reliability, or accuracy of any data — particularly data sourced from third-party integrations. You are responsible for verifying the accuracy of data before relying on it for business decisions.

6. Commission Processing

6.1 Nature of Service

Deal Animal provides tools for calculating, tracking, and reporting real estate commissions. Broker Matrix is not a financial institution, bank, money transmitter, or payment processor. The Service does not hold, transfer, or disburse funds on your behalf.

6.2 Commission Data Accuracy

Commission calculations provided by the Service are based on data you input and rules you configure. Broker Matrix does not guarantee the accuracy of commission calculations and is not liable for errors resulting from incorrect data input, misconfigured commission plans, or discrepancies between the Service's calculations and actual disbursements.

6.3 Compliance Responsibility

You are solely responsible for ensuring that your commission structures, reporting, and disbursements comply with all applicable federal, state, and local laws, as well as any brokerage agreements and franchise requirements.

7. Intellectual Property

The Service, including all software, designs, text, graphics, logos, icons, and underlying technology, is the exclusive property of Broker Matrix or its licensors and is protected by United States and international intellectual property laws. Nothing in these Terms grants you any right, title, or interest in the Service beyond the limited right to use it in accordance with these Terms.

8. Fees and Payment

Certain features of the Service may require a paid subscription. Fees, billing cycles, and payment terms are presented at the time of purchase. All fees are non-refundable unless otherwise stated in a separate written agreement. Broker Matrix reserves the right to modify pricing with thirty (30) days' prior notice.

9. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. BROKER MATRIX DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL BROKER MATRIX, ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES — INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, BUSINESS OPPORTUNITIES, OR GOODWILL — ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE SERVICE, EVEN IF BROKER MATRIX HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

BROKER MATRIX'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO BROKER MATRIX IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED UNITED STATES DOLLARS (US $100.00).

11. Indemnification

You agree to indemnify, defend, and hold harmless Broker Matrix and its affiliates, officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any applicable law or regulation; or (d) your infringement of any third-party rights.

12. Termination

12.1 Termination by You

You may terminate your account at any time by contacting us at eli@dealcloser.ai or through the account settings within the Service.

12.2 Termination by Broker Matrix

We may suspend or terminate your access to the Service at any time, with or without cause and with or without notice, if we reasonably believe that you have violated these Terms or that continued access poses a risk to the Service, our users, or third-party partners.

12.3 Effect of Termination

Upon termination, your right to use the Service ceases immediately. We will retain Your Data for a period of thirty (30) days following termination to allow you to request an export. After this period, we may delete Your Data in accordance with our data retention policies. Sections 5, 7, 9, 10, 11, 13, and 14 survive termination.

13. Governing Law and Dispute Resolution

13.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict-of-law provisions.

13.2 Dispute Resolution

Any dispute arising out of or relating to these Terms or the Service shall first be submitted to good-faith mediation. If mediation is unsuccessful, the dispute shall be resolved through binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, with the arbitration conducted in the State of Delaware. Each party shall bear its own costs, and the arbitrator's decision shall be final and binding.

13.3 Class Action Waiver

YOU AGREE THAT ANY PROCEEDINGS TO RESOLVE DISPUTES WILL BE CONDUCTED ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION.

14. General Provisions

14.1 Modifications

We reserve the right to modify these Terms at any time. Material changes will be communicated via email or a prominent notice within the Service at least fifteen (15) days before taking effect. Your continued use of the Service after the effective date constitutes acceptance of the revised Terms.

14.2 Entire Agreement

These Terms, together with the Privacy Policy and Information Security Policy, constitute the entire agreement between you and Broker Matrix with respect to the Service and supersede all prior or contemporaneous communications, proposals, and agreements.

14.3 Severability

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

14.4 Waiver

No waiver of any term shall be deemed a further or continuing waiver of such term or any other term.

14.5 Assignment

You may not assign or transfer these Terms without our prior written consent. Broker Matrix may assign these Terms without restriction.

15. Contact Information

If you have any questions about these Terms, please contact us: